Creative expertise into AI workflows
The knowledge, workflows, and creative instincts you've built over years are the raw material AI needs to actually work for you. I teach you how to mine it, translate it, and put it to work.
The gold was always already in you.
Mine your expertise
Your processes, your brand instincts, your knowledge of your audience — this is the raw material. We start by drawing it out and making it explicit.
Translate into structure
We turn your knowledge into clear, specific, LLM-optimised instructions. Not fluffy. Not generic. Instructions that tell AI exactly how you think and work.
Amplify at scale
Now AI can work with what makes you, you. Output that sounds like your brand, not like everyone else's. Consistent, repeatable, and genuinely yours.
An assistant for every phase of your creative marketing workflow
You have expertise. You need a content system.
A Claude and Gemini skill that turns your ideas and source material into 5 content pillars, 30 production-ready topics with hooks and CTAs, and a batch schedule — in one session.
✦ What's included
📋 5 content pillars — named and specific to your niche, each with a 2-sentence description and 5 example angles
📝 Topic bank of up to 30 topics — organized by pillar, each pre-loaded with a scroll-stopping hook, a core message, and a CTA
🪝 10 hook formula templates — adapted to your niche and audience, with a one-line psychological rationale for each
📣 8 CTAs — matched to your content goal and platform (save, comment keyword, DM trigger, link in bio)
📅 5-day batch production schedule and content mix ratio table
📁 3 reference files the skill draws from — hook psychology, CTA archetypes, and the full output template
👤 This is for you if...
You have real expertise to share but no content structure — every week feels like starting from scratch
You've tried asking AI for ideas and what came back felt generic, off-brand, or like it could belong to anyone in your niche
You know what you want to teach but you freeze when it's time to write the hook or the CTA
You batch content sometimes but always stall because you run out of planned topics mid-session
Even if you have zero background in content strategy — the skill handles the architecture, you provide the raw material
📁 After purchase, you'll receive a downloadable zip file containing…
The .skill file (for Claude subscribers), the SKILL.md (for the project setup method)
Three reference files
PDF deep dive on how the skill is built
Step-by-step install instructions for Claude (paid), Claude (free), and Gemini are included.
Enabling AI adoption, through practical frameworks and systems
Honing my craft over 10+ years in marketing agencies, working on clients like Google, Meta, Alibaba, and Oracle, and more recently in-house at UBS.
I spent the last 2 years in the core team building an enterprise AI creative marketing platform — mapping creative studio value chains, designing workflow-specific skills, and building the instruction logic behind production-grade AI systems.
I built this space to share the methodology with you.
Catherine,
Creative Director & Founder of Your Creative Stack